About Us

IRIE (i-ree): a Jamaican expression that describes a good feeling; a state of contentment; and excellence.

Welcome to LIFE IS IRIE, where we believe that life without Reggae music culture is just meh ! 

Our e-commerce store brings you trendy and stylish apparel and accessories that will make you look and feel confident. We understand that fashion is more than just clothing; it's a form of self-expression.

From our irie Classic Crew Tees to our irie One-Piece Swimsuit, we have a wide range of products and our materials are top-notch, so you can trust that you're getting the best of the best when you shop with us.

So who are we? We're music enthusiasts who are passionate about Reggae music (whether it is Mento, Ska, Rocksteady, Dub, Roots, or Dancehall).  

Founded in 2019 by AL Marie in Boston, Massachusetts by way of St. Ann Jamaica, LIFE IS IRIE is more than just a store; it's a celebration of music and culture.  We believe every day is an opportunity to spread irie vibes, embrace positivity, and make a difference in the world.  We give to Wellness Programs in the United States, Jamaica, and the Caribbean.  

Thank you for choosing LIFE IS IRIE as your apparel and accessories destination. We are committed to providing you with exceptional customer service and a seamless shopping experience. Join us on this journey and let us make every moment in life truly irie !